For the same reason, that Mark Rothkowitz became Mark Rothko

People do change their names to hide from someone and to increase their respect. Find out why Nicholas Chistiakov changed his artist's name to Nicholaas Chiao.
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Nicholaas
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For the same reason, that Mark Rothkowitz became Mark Rothko

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To make my name a better as a brand and more internationally universal. No it will not have an effect on authentication and value of previous work. Press, museum and media relations will do.
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