For the same reason, that Mark Rothkowitz became Mark Rothko

People change their names to hide their past from someone or to increase their personal brand's respect and weight. Sound names have a lot of potential benefits. Find out why Nicholas Chistiakov changed his artist's name to Nicholaas Chiao, and hear his explanation of how he chose the connection of a Chinese-sounding last name with a European first name to increase the international appeal of his art and improve his reputation.
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Nicholaas
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For the same reason, that Mark Rothkowitz became Mark Rothko

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To make my name a better as a brand and more internationally universal. No it will not have an effect on authentication and value of previous work. Press, museum and media relations will do.
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